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A STUDY ON THE IMPACT OF CIBIL SCORE LIMITATION ON
SANCTIONING PERSONAL LOAN – WITH REFERENCE TO
ADITYA BIRLA FINANCE LIMITED
Dr. V. Rohini & Chumsa. B
Abstract:
Enhancing creativity, team efficacy and team effectiveness are the paramount interest of the team based organization to achieve sustainability. This study focuses upon identifying the relationship of freedom, communication and team creativity with team efficacy and team synergy. A sample of thirty eight executives of team based organization was selected through simple random sampling technique and a structured questionnaire was distributed to collect the data for the study. A structural equation model using Partial Least Square (PLS) method reveals the significant relationship of freedom, communication and team creativity with team efficacy and team synergy.
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1 - 11
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A STUDY ON THE IMPACT OF EMOTIONAL INTELLIGENCE
OF DOCTORS TOWARDS BETTER PATIENTS OUTCOME
WITH REFERENCE TO SAVEETHA HOSPITAL
Dr.R.Balaji & S.Priyankaa
Abstract:
Women are an emerging economic force that policy makers cannot afford to ignore. The worlds modern economy and in fact democracy depends on the participation of both sexes. An appreciation of gender issues is important when considering strategies to improve India's
competitiveness in the world and ways to promote private-sector development. The main aim of this research is to find what kind of business are undertaken by women in Virdhunagar district, what are the problems they are facing and the seven barrier construct and overall benefit being women entrepreneur and challenges they are facing. This study was undertaken because of gender bias. Women are major players in the private sector, particularly in agriculture and in informal businesses. Their business is mostly traditional product and service. The ability of women to formalize and grow their businesses, to create jobs, and to enhance productivity is hampered where legal and institutional barriers exist. This research will help to create policy for the development Women entrepreneurship for the enlistment of society.
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12 - 29
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DESCRIPTIVE ANALYSIS ON USAGE OF E-BANKING
SERVICES AND IT’S EFFECTIVENESS AMONG CUSTOMERS
IN CHENNAI, TAMIL NADU STATE
Gnanadasan M.L & Ilayaraja K
Abstract:
Estimation is one of the critical activities in the Software Project Management area. The predictability of quality becomes very vital as it impacts the estimates to be submitted to the customer during presales and in the subsequent stages of the product development lifecycle. This paper focuses on using Correlation analysis technique to estimate/predict the quality for software projects. The major objective of this paper is to understand the relationship between the effort spent in various phases and the defects that are generated at the end of each phase. The methodology consisted of major activities like defining the key projects, stakeholders of each of these projects, data requirements, data capturing mechanisms, Data validation, model building etc. The data is collected from the IT organizations in Hyderabad. While collecting the data, lot of challenges like lack of valid data, missing data, sometimes unwillingness to share the data, delays were encountered. However with right follow up and discussions, the data was gathered. After establishing the relationship, The relationship is quantified using regression method by looking at various options to fit the right regression line. Then the reliability of the regression line is estimated and the confidence limits are found. The information is shared with the stakeholders and it is tested with some of the projects to understand if the results are acceptable. The regression line established is periodically revisited to refine further that contributed to developing the Process capability limits satisfying "CMMI level IV" standards.
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30 - 42
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A THE STUDY ON EMPLOYEE BRAND RELATED ATTITUDE
AND BEHAVIOUR OF MEDICAL PROFESSIONALS AT
SAVEETHA MEDICAL HOSPITAL, CHENNAI
Dr. J. Michael
Mariadhas & Ms. Ishwarya S
Abstract:
Sound credit management is a prerequisite for a financial institution's stability and continuing profitability, while deteriorating credit quality is the most frequent cause of poor financial performance and condition. Banks are increasingly facing credit risk in various instruments other than loans, as credit risk encompasses both default risk and market risk. This study is an attempt to understand the various concepts of credit risk management policies of Indian Bank towards priority sector. It aims at highlighting the importance of credit risk management for banks especially towards priority sector. With increasing competition, credit risk management should be the thrust area for banks. Apart from setting acceptable levels for credit risks, a quality index for credit approvals should also be generated, since a sound credit policy will always be a competitive advantage to the banks. Therefore, credit risk policy should cover the entire gamut of an organization's operations whose ultimate 'loss factor' is quantifiable in terms of money.
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43 - 52
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A STUDY ON INTERNET NEUTRALITY ON VIRTUAL
PRODUCT PRESENTATION AND INTENTION TO PURCHASE
DECISION
Mr. Bharathi Rajan R
Abstract:
The Mutual Fund Industry is a fast growing sector of the Indian Financial Markets. They have become major vehicle for mobilization of savings, especially from the small and household savers for investment in the capital market. Mutual Funds entered the Indian Capital Market in
1964 with a view to provide the retail investors the benefit of diversification of risk, assured returns, and professional management. Every type of investment, including Mutual Funds, involves risk. Risk refers to the possibility that investors will lose money (both principal and any earnings) or fail to make money on an investment. A Fund's investment objective and its holdings are influential factors in determining how risky a fund is. Reading the prospectus will help the investors to understand the risks associated with that particular Fund. The study aimed to understand and analyze investor's perceptions of such risks and expectations, and unveil some extremely valuable information to support financial decision making of Mutual Funds. The detailed analysis revealed that investors perceive risk as under performance, risks in Mutual Fund investments are medium and the returns on Fund investments are not so satisfactory.
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53 - 65
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A LONGITUDINAL STUDY ON THE EFFFECTIVENESS OF
DIGITAL MARKETING SERVICES , STRATEGIES AND
TRENDS IN INDIA 2020
Dr. R. Balaji & P. Saravanan
Abstract:
Rapidly changing business environment and the increasing complexity of modern organizations
is leading organizations to face challenges in many areas, and one such area is role of human
resource whose transition is inevitable. Articles, books, and studies argue that Human resource
[HR] needs to become strategic partner as HR executives historically have not been strategic
partners. The last ten years have seen an increasing call for HR to take on a role of a strategic
partner where HR is a member of the senior management team and is directly involved in the
major business decisions. This paper discusses about what role is HR playing in the organizations
today, the major role of HR as a strategic partner and also addresses the connection between
HR information systems and strategic partnering. HR people who were in a managerial level or
above position with corporate-wide visibility to the HR function responded for the study. The
scope of the study has been limited to managers from the IT companies in Bangalore. The
organizations from which the managers responded spanned the private sector and
multinational companies. The results show that, HR to become a strategic partner should be
concentrating towards organization planning, design & development arenas and even HRIS
partly can aid HR in becoming a strategic partner.
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66 - 77
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WORK FAMILY BALANCE– A KEY TO
ORGANIZATIONAL PROSPERITY
Mr. Mahesh Reddy
Annem & Dr. S.
Venkata Subba Reddy
Abstract:
The customer expectations from an auto industry has created competitive pressure and enriched
the industry with attitude, knowledge, flexibility and speed for new challenges and changes.
Processes are being streamlined and automated, and work teams are reorganized and
redeployed for higher productivity on quality, delivery time and cost. New Product development
management has been a major component of competitive strategy to enhance organizational
productivity and profitability.The factors that are critical for selecting the human resource for
new product development in automobile industry is listed and established as important for new
product development in automobile industry, mainly Original Equipment Manufacturers (OEM).
A framework has been provided for the factors and link established between factors and
Managing Excellence of Engineers (E2) in selected automobile industry.
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78 - 91
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IMPACT OF BRAND PERSONALITY ON CONSUMER
BUYING BEHAVIOUR WITH REFERENCE TO
PACKED ICE-CREAMS, CHENNAI
Ms. Reena Gabriel & Dr.G.Bhuvaneswari
Abstract:
The Indian Banking Industry relies on the CRM activities to increase the customer delight and
thereby retaining the loyal customers. The era of globalization & privatization had let a long
way of race to all the banks to compete with each other and to gain competitive advantage. The
trend nowadays is only with the context of the survival of the fittest. So the tremendous
advancement in information technology had produced a paradigm shift in the field of CRM in
Indian banking sector. The e-Channels of CRM & e-CRM plays a major role for the improving
customer delight and it takes banks to a new milestone. The study mainly concentrates on
analyzing the customers of few banks from Chennai both public and private with a sample size
of 160 respondents. The results have been drawn from the data collected through the
questionnaire and Interview schedule. The questionnaire is designed to identify the factors that
create customer delight among the customers. The research concludes with the findings of
different levels of CRM activities and their contributions towards the factors influencing
customer delight. This also suggests few necessary factors which can improve the customer
retention process of banks.
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92 - 98
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A STUDY ON THE CARGO HANDLING EQUIPMENT
UTILIZATION AND ITS OPERATIONAL
EFFICIENCY AT CONTAINER TERMINALS IN
CHENNAI PORT, CHENNAI
Dr. J. Michael Mariadhas & Mr. A.
Mohamed Rafic
Abstract:
The case examines in detail the changing dynamics in the Indian retailing industry in this 21st
century, driven by the growth of organized retailing sector and increased personal consumption
of customers on account of increased exposure to foreign goods and growth in nuclear families
and rising incomes. The article focuses on retailing formats in India. Retail revolt is extensive
throughout India. Organized retailing has grown with growth of supermarket, malls,
multiplexes, and hypermarkets, the consumer is being revealed to a new kind of shopping
knowledge and services which is gently and surely redefining customer expectations from
shopping. The purpose of this paper is to study the retail industry in India.
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99 - 108
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A CRITICAL STUDY TO UNDERSTAND THE REASON
FOR EMPLOYEE ATTRITION
Dr. Kabirdoss Devi & Johncy Rani R
Abstract:
The study investigates the interior atmospheric factors that influence the impulse buying
behavior in a retail outlet. A descriptive research is done with a sample of 150 among selected
supermarkets in in Chennai. The elements of interior atmospherics are music, store display,
shop density, temperature etc. Result shows that the commonly purchased products by impulse
are chocolates, snacks and beauty care products. The study identified various factors that
influence impulse buying in instore environment.
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109 - 121
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A STUDY ON STRESS MANAGEMENT AMONG
WOMEN TEACHING FACULTY IN CHENNAI
Dr.R.Vimal SamSingh
Abstract:
The study investigates the interior atmospheric factors that influence the impulse buying
behavior in a retail outlet. A descriptive research is done with a sample of 150 among selected
supermarkets in in Chennai. The elements of interior atmospherics are music, store display,
shop density, temperature etc. Result shows that the commonly purchased products by impulse
are chocolates, snacks and beauty care products. The study identified various factors that
influence impulse buying in instore environment.
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122 - 127
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ANALYSIS OF CAPITAL STRUCTURE OF J.K.FENNER
(INDIA) LIMITED
Dr. Uma Rani
Purusothaman &
Ms. Pushpalatha
Abstract:
The study investigates the interior atmospheric factors that influence the impulse buying
behavior in a retail outlet. A descriptive research is done with a sample of 150 among selected
supermarkets in in Chennai. The elements of interior atmospherics are music, store display,
shop density, temperature etc. Result shows that the commonly purchased products by impulse
are chocolates, snacks and beauty care products. The study identified various factors that
influence impulse buying in instore environment.
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128 - 133
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A STUDY ON FINANCIAL DERIVATIVES (FUTURES &
OPTIONS) WITH REFERENCE TO FINANCIAL
SERVICES LIMITED
Dr.V. Rohini &
Aarathi U
Abstract:
The study investigates the interior atmospheric factors that influence the impulse buying
behavior in a retail outlet. A descriptive research is done with a sample of 150 among selected
supermarkets in in Chennai. The elements of interior atmospherics are music, store display,
shop density, temperature etc. Result shows that the commonly purchased products by impulse
are chocolates, snacks and beauty care products. The study identified various factors that
influence impulse buying in instore environment.
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134 - 146
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A STUDY ON ENHANCING THE AWARENESS OF
CONSUMER ON ZIMRO PRIVATE LIMITED’S FACIAL
RECOGNITION SYSTEM
Dr. Kabirdos Devi &
R. Sundar
Abstract:
The study investigates the interior atmospheric factors that influence the impulse buying
behavior in a retail outlet. A descriptive research is done with a sample of 150 among selected
supermarkets in in Chennai. The elements of interior atmospherics are music, store display,
shop density, temperature etc. Result shows that the commonly purchased products by impulse
are chocolates, snacks and beauty care products. The study identified various factors that
influence impulse buying in instore environment.
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147 - 158
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