Abstract:
With HR Professional expected to deliver more and more inputs at a faster pace to help top management team make quicker and better decisions there is an urgent need for HR Analytics to be adopted by them. In the present business scenario HR professional are facing severe competition which compels them to reduce their resources, compete for talent acquisition, and look at new ways of become more technology oriented by paying attention to advanced analytic platforms; cloud based services; and visualisation tools. The objective of this research paper is to identify the challenges posed of HR Analytics to HR Professionals and to analyse the issues arising of each such challenges. the findings indicate that the blame does not lie solely on the HR Professionals as the tools, data, resources, and support necessary for implementing HR analytics are not made available This research has thus attempts to build to the body of literature with respect to individual-level HR analytics adoption challenges.
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Abstract:
Employee engagement helps in ensuring that employees become committed to organisation’s goals and values. It also motivates them to give their best so as to ensure success of the organisation. This invariable would also result in their personal well-being. Many differences can be seen between employee’s attitude, behaviour and outcomes with respect to his engagement at work. In an organisation when attitude, behaviour and outcome the three important aspects of engagement trigger and reinforce one another it can be taken that the employees are engaged. When am organisation has engaged employees it will becomes exemplary with strong and authentic values together with trust and fairness based on mutual respect. This also leads the way to having a two way commitment between the employees and organisation, resulting in the installation of an effective recognition and reward system, this in turn also develops such healthy and cordial relationships with co-workers which add to employee engagement. This research is an empirical study conducted among employees of manufacturing units in Chennai. The results have shown that employee engagement is the result of an amicable work environment that exhibits the characteristics owned by a successful organisation.
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Abstract:
Social media has arisen not only as a personal communication media, but also, as a media to communicate opinions about products and services or even political and general events among its users. Text Analytics for Social media marketing is gaining importance in the recent days, due to availability of huge amount of data and the need for converting the data into useful knowledge. Collecting customer reviews can be expensive and time consuming task using conventional methods such as surveys. The sentiment analysis of the customer opinions makes it easier for businesses to understand their competitive value in a changing market and to understand their customer views about their products and services, which also provide an insight into future marketing strategies and decision making policies.
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Abstract:
The concept of CRM has been in existence for more than a decade. Despite the continued popularity & growth of CRM, banking sector has seen consistent improvements in profitability & customer satisfaction because of their large investments. Among the service sector, banking sector has undergone dramatic changes which led to significant development. Where customers are choosy in selection of the product or service which they are purchasing. Marketers are facing challenge of attracting new customers and retaining existing customers. Marketing experts are continuously thriving to develop new strategies for recognizing customer changing needs and satisfy them. Customer relationship management gained importance and is attracting the marketers, researchers to engage the customers. In banking sector Customer relationship management need continuous attention to arrest customer attrition, develop new customers and grow volumes of business. Today banking sector is under severe pressure of attracting motivating and retaining customer. The study is focused on assessing the customer relationship management effectiveness in the banks through customers and throw light on how CRM influences customer awareness customer perception and customer satisfaction.
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Abstract:
Quality of work life (QWL) is a satisfaction a person has on his or her work life. There are various factors like age, gender, education, marital status and even the work environment, organisational climate plays an important role. When we come to women in work force there are many number of hidden challenges and they need to highly focus on work life balance.
This study aims to discuss on objectives and concepts in which the quality of work life depends on. And to suggest various suggestions on enhancement of work life efficiently. The role of HR is also discussed in this study. A large chunk of most peoples’ lives will be spent at work. Most people recognize the importance of sleeping well and actively try to enjoy the leisure time that they can snatch. But all too often, people tend to see work as something they just have to put up with, or even something they don’t even expect to enjoy. Quality of work life is something between work satisfaction and work life balance.
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Abstract:
This study reveals the work life balance of women IT Professionals IT firms in Chennai.. The specific objectives of the study is to study the work life balance of women IT Professionals, analyze the demographical variables are related to stress level of the women faculty, major reasons for unbalancing the work and life , identify the major problems faced to balance these two. The data were collected from primary sources like distributing questionnaire to the women IT Professionals from various IT firms in Chennai and chi square and correlation tools has been used for analyzing the demographical variables are related to stress level of the women IT Professionals for achieving the objectives of the study. Results of the study shows the demographical variables like age, experience and family type are significantly related to stress level of the women IT Professionals and marital status is not significantly related to stress level using Chi square and correlation method reveals positive correlation between the type of family and unable to spend time with family.
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Abstract:
Social media has become ubiquitous in our lives and now it is being leveraged for business in a variety of ways, including talent recruitment. Part of the reason why social recruiting is really taking off with human capital managers is that it is referral based - people who are sharing information through their social networks are connecting with others who have similar interests. So, for example, if one is a sales and marketing professional in Chennai, chances are that his or her social connections are filled with other sales and marketing professionals in the area. Today individuals can log in with their social credentials and automatically see job descriptions that match the profile of their social connections on social media sites like LinkedIn or Facebook or Twitter. The individuals can send notices about job openings directly to their connections or they can post a listing on their wall. All of these options make the whole referral process much easier than in the days when recruiters had to rely on job boards and employment sites to find job seekers. Thus it can be seen that social media holds limitless potential to address recruiting challenges. Today, on realizing that social recruiting efforts are not utilised to the fullest extent, this study strives to investigate on how an organisation could leverage the power of social networks to recruit top talent by seeking the responses of tech savvy HR Professionals belonging to the IT/ITES sector in Chennai.
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Abstract:
It is said that brands come to life through an interplay of the efforts of those managing the brand typically, a firm and stakeholders interacting with the brand which includes customers, shareholders, distribution channels and employees. It follows that the same can be said of employer brands which take shape through both the package of functional, economic and psychological benefits provided and promoted by an employing firm, and through potential and current employees identifying benefits with the employing firm. Research to date has suggested mechanisms that create, perpetuate and shape employer brands from the perspective of both the firm and employee. Empirical investigations of the operation of specific mechanisms, such as organisational attractiveness and brand positioning, has followed, typically from the perspective of either the firm or the individual which could be a potential or current employee. This has brought to light only a few narrow aspects of the employer branding process, leading to an incomplete picture. To address this gap the researchers have undertaken a qualitative investigation similar to one undertaken by Lara Moroko, and Mark D. Uncles. The study has been conducted across a range of six Indian sectors - IT, Pharmaceutical, Manufacturing, Logistics, Banking and Insurance to understand their employer branding processes. The resulting analysis is both interesting and through provoking. To gather complete data on firm level as well as individual level mechanisms, the researchers have included two groups of respondents from each firm, one which directly deals with day-to-day management of the employer branding process and other which deals with the employee relations. The study has identified a number of inter-related mechanisms that create and perpetuate the employer brand at the firm and individual level.
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Abstract:
With the recent celebration of “International Women Day” and festive of color. Today we will focus on Emerging technology in the Supply Chain. Facility location decisions play a critical role in the strategic design of supply chain networks. In this paper, new technology and models in the context of supply chain management is given. We identify basic features that such models and technology must capture to support decision-making involved in strategic supply chain planning. In particular, the integration of location decisions with other decisions relevant to the design of a supply chain network is discussed. Furthermore, aspects related to the structure of the optimization of cost in supply chain are also addressed. Significant contributions to the current state-of-the-art are surveyed taking into account numerous factors. Supply chain performance measures and optimization techniques are also reviewed. Applications of facility location models to supply chain network design ranging across various industries are presented. New Techs presently use by the industry in the market for saving there time and cost. At last a brief statement given by ASSOCHAM supporting the Logistics sector in India.
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Abstract:
Supply chain management, in recent times, has emerged as the basis in many industries (small or large) for creating the integrated relationship between suppliers and customers. Due to continuous growth in last year in supply chain management the environment has become competitive. So in order to respond to competitive pressures companies need to know and understand the new trends in SCM. This paper focuses the emerging trends of SCM in current scenario, and it provides broader awareness of SCM concepts. It addresses this need, by critically reviewing the current status of SCM in Indian context. Managing the Supply chain by making use of I.T. services has paved a new way of confiscating the uncertainty and enhancing the customer service and thus creating a competitive edge.
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Introduction:
Insurance represents joining of all who are exposed to danger with aim to mutually bear the burden if someone suffers some kind of damage. Hence the early idea that people who are threatened by some danger should organize into a community; the community made of contribution of each of them, which would provide sufficient funds to those who were hit by some kind of accident. The importance of insurance for the insured one is that it helps him secure himself from various risks. Apart from that, he or she can provide existence to the family in case of loss (death, permanent inability to work & etc.) or some travel expenses or similar costs. Modern insurance influences the increase of “freedom and independence of a man”. Freedom is primarily reflected in the possibility that a man is secure from the consequences of their activities if causing damage to another one. Based on theoretical concepts through the analysis of the insurance companies this paper work will come up with an answer to the question in which way they affect the financial market and how they contribute to its development. Research in the scientific sense is based on the already well-known theoretical views and concepts on the subject of research and, in its largest part, on focus on empirical research. The scientific objective of this research is to achieve scientific knowledge about the importance of insurance companies and their impact on financial markets. Social justification arises from the fact that the insurance sector is faced with many problems but also challenges, which is why it is necessary to intensify research efforts that may contribute to a better perception of the current state and prospects of development of the insurance sector and, consequently, Financial Markets as well. The paper outlines the general hypotheses that: insurance companies have a very significant impact on the financial market of each country.
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Abstract:
Talent Management has gained its deserving status only after the greater realization of its inevitable role in the implementation phase of overall strategy. Talent boundaries have widened up which compulsively made talent management practices to be wider. There arises the need of development of a new horizon of talent management which is strategic talent management. This paper attempts to evaluate the awareness of self efficacy of HR professionals and their understanding of the impact of alignment of talent management practices with the strategy execution. Today’s HR professionals of IT-BPM industry are entailed to be a part in strategic planning and decision making. This study evaluates the awareness of HR professionals as a strategic partner and strategy based talent management practices as a key contributor. Findings reveal that this is achievable only when top management realizes that HR professionals are not limited only to their core competency level but also must play a major role in creating a strategic workforce for attaining competitive advantage.
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Abstract:
The Economic policies of number of countries have been brought changes in the world wide. The world market has integrated through the concept of globalization and liberalization. The purpose of this study is to analyze the effect of Macroeconomic variables on Bombay Stock Exchange through the data collected from the period of April 2008 to March 2018. Using Spss software, the Descriptive statistics and Correlation developed which shows the relationship between share price & various factors affecting the same. The understanding of behavior of Macroeconomic variable which affects the stock market indexes is very helpful for policy makers, Institutional investors, traders and all other stakeholders to take investment decision.
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Abstract:
Religious Tourism as one of the paper considers the concept of religious tourism. Religious tourism is the departure of a person from a country of residence for a period of no more than six months in order to visit holy places and centers of religion. On the other hand, this concept can be viewed as an activity aimed at providing services to the tourists travelling for religious purposes. One distinguishes the 0pilgrimage tourism and the religious tourism of excursion - cognitive focus. The difference between these two types is that the religious tourism of excursion - cognitive focus means visiting temples and holy places without the tourists’ participation in the religious life of the shrine. The Pilgrimage & religious tourism provides an opportunity to participate in worshipping and praying. The Pilgrimage can also be classified according to the number of participants, i.e. individual, family, group. If one considers the duration of the tour, one can identify long and short pilgrimages. Depending on the location of the shrine, there are domestic and foreign tours. It should be noted that both the religious tourism and the pilgrimage has a number of reasons. Visitors from all over the world participating in significant pilgrimages bounded to these destinations. However, deficiencies in marketing communication, infrastructure and other areas hinder the development of pilgrimage and religious tourism. Strategic communication in religious and pilgrimage tourism involves connection and optimally also an interaction between visitors and destinations. It can raise awareness and persuades visitors to purchase and re- purchase the product. Today visitors want creative, interactive communication; they want to develop relationships with the destination. The success of the destination lies in its ability to listening to visitors, finding their motives for a visit. The perfect tool for such communication is the internet.
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