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A STUDY ON ECOLABEL AWARENESS AMONG INDIAN CONSUMERS
Ms. Rachana Bharti
B. R. Ambedkar Bihar University,
Muzaffarpur, India
Abstract:
Today clothing has become the most important aspect of consideration. So, to improve its quality and to give better utilization it was tried out by the investigator to know the awareness level regarding Ecolabel. The Endeavour was made to find out the practice of Eco labeling prevailing in industries; to know the awareness among consumers; to impart in-depth knowledge about ecolabels and lastly to assess gain in knowledge of the target group. The methodology followed was in two phases first; market survey to delineating ecolabel in relation to garments which found that in market survey, Linen and Bombay Dyeing products are eco-friendly and second phase included the field work regarding presenting the awareness that 51% respondents were about eco-textile, and a very few people knew about the types of ecolabel and symbol of eco labels. The knowledge imparted was through distribution of educational material related to labels and ecolabels. Whose results were evaluated by post-test and the result clearly indicated that 87% respondents knew about eco labelling and 88% respondents recognized the symbol of ecolabel. But the common governing factor among all the respondents they wanted to aware about the ecolabel used in India in present scenario.
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GOING CASHLESS IS GOING TO BE TOUGH IN INDIA
Jayshree Mandaviya
Assistant Professor, S. R. Luthra Institute of Management,
Surat, India
Nirav Siddhpuria
Marketing Manager in SPX Flow Technology, Ahmadabad, India
Abstract:
The objective of this paper is to convert cash economy into cashless economy, and use of plastic money and innovative technology that overcomes the shortcomings of cash. As the global economy unknowingly ventures into a time when everything becomes cashless, we discuss how the coexistence of cash with plastic money serves little, impact of currency denomination on economy, benefits and advantage of cashless system to nation as well as to government, what kinds of problem face by public, investor and government during introducing currency denomination. This paper recommends a several suggestion through which smoothly implement cashless system in India which kind of supporting systems are require during introducing cashless system. This is a time; people can be fixed by adopting new, smart, innovative and hassle-free money that simplifies the exchange of money without attaching any tangibility to it.
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08
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INVESTMENT PATTERN OF THE RETAIL EQUITY INVESTORS IN CHENNAI
Dr. M. Ramesh, Associate Professor, Annamalai University
S. Ramanathan, Research Scholar, Bharathiar University
Abstract:
Now a day’s Investment refers to the service of funds to assets with the aim of achieving extra income or growth in rate. Today investors have various beautiful avenues of savings with different features matching their needs, but usually the art of savings is to see that the return is maximized with lowest amount of risk which is expected in all investments. The funds owed by the Indian investors to different investment avenues depend to a large extent on the different investment objectives perceived by them. Investors differ in their model of objectives for investment. The learn examines that the level of significanceimplicit by the retail equity investors on different investment objectives based on the socio financially possible variables and selective investment profile factors viz., like liquidity, quick gain, capital approval, safety and dividends on different classes of investors based on house, age, sex, marital status, educational background, size of family, members of family, market experience, Monthly family income, type of investor, group of investor, kind of market operation and etc.
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PRADHAN MANTRI JAN DHAN YOJANA (PMJDY): A LEAP TOWARDS FINANCIAL INCLUSION IN INDIA
Jayshree Mandaviya
Assistant Professor, S. R. Luthra Institute of Management, Surat, India
Nirav Siddhpuria
Marketing Manager in SPX Flow Technology, Ahmadabad, India
Abstract:
Financial inclusion has been a buzzword for the policymakers and governments for a long time. Despite tremendous growth of banking sector in India both horizontally and vertically, a large section of Indian population continues to remain unbanked even after attaining 67 years of our Independence. To address the issue of financial exclusion and long drawn financial sufferings, Prime Minister Narendra Modi announced a new scheme in his Independence Day speech on 15th Aug 2014, and called it as the National Mission on Financial Inclusion (NMFI) for weaker section and low income groups. While launching the Pradhan Mantri Jan Dhan Yojana on 28th Aug 2014, the Prime Minister commended the Banks, in particular, for having managed to open record 1.5 crores new accounts on the inaugural day itself. This effort will certainly go a long way in promoting economic growth and reducing poverty, while mitigating systematic risk and maintaining financial stability. The present paper endeavors to study the recent trends in financial inclusion in India with special reference to Pradhan Mantri Jan Dhan Yojana (PMJDY), highlighting its key areas and suggests strategies to ensure maximum financial inclusion for the underprivileged and unbanked areas.
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IMPACT OF BUSINESS STRATEGY ON ORGANIZATIONAL PERFORMANCE OF SMEs IN TAMILNADU
Dr. R. Arulmoli,
Assistant Professor,
SRM University, Ramapuram, Chennai
Abstract:
Small and Medium Enterprises have been globally recognized as vital components of a domestic economy and major contributors to employment generation in a country, regardless of global barriers. SMEs form the lifeblood of any vibrant economy. In an emerging economy like India, SMEs have a significant socio-economic role to ensure overall development of the nation. The success of nation lies at the grass root level, SMEs provide the crucial industrial linkages to set off a chain reaction of broad-based industrial development. Without SMEs, it is difficult to realize sustainable increases in the domestic value added, employment, productivity, and industrial developments. Today’s business is characterized by intense competition from all over the globe. This applies even for small and medium sized businesses. Each enterprises follow different types of “strategies” for various levels of organization viz., business level, corporate level and functional level. This research tries to focus on different strategies adopted by SMEs at the business level.
Overall “Organizational efficiency” caters high interest with how these variables are interrelated. Many researchers analyzed business strategy and performance but with disparate results For example, Namiki (1989), Parnell (1997), Jennings et.al (2003), Tamalee et.al. (2008) found that there is no significant difference in performance among the firms that followed four different strategies of firms. Hence this has necessitated a research study on these variables as no such study is available in India.
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THE ENTREPRENEURIAL RETAILERS: CASE STUDIES
S. Palaniappan,
Research Scholar, Centre for Research and Development,
Bharathiar University, Coimbatore
Dr. Kavitha Shanmugam,
Research Supervisor, Centre for Research and Development,
Bharathiar University, Coimbatore
Abstract:
In the history of commerce, trade and retailing was one of the oldest occupations that humankind has started to practice. Early theorist of entrepreneurship regarded retailing as entrepreneurial activity. In 1934, Joseph Schumpeter introduced innovation as the key ingredient for entrepreneurial success. This led to the perceptional change in the concept of retailing also. In present day context, the word entrepreneur means an innovative person. If that is the case, it leads to discussion that makes us recognize retailers as entrepreneurs. The present study tries to find out evidences for entrepreneurial nature of retailers through case study analysis.
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64
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MULTILAYER PERCEPTION MODELING AND PERFORMANCE MEASURES: MUTUAL FUND PATTERNS ON FDI WITH SPECIAL REFERENCE TO INDIAN EQUITY FUNDS
Jothi Basu T.* and Dr. Kavitha Shanmugam**
Centre for Research and Development, Bharathiar University, Coimbatore – 641 046
*SSN College of Engineering, Kalavakkam
Abstract:
This study has been undertaken to evaluate the risk adjusted performance of the Indian Mutual Funds with special reference to Diversified equity mutual funds vis-à-vis the Indian stock market (i.e.) S&P; CNX NIFTY on FDI. For the purpose of this study, 276 diversified equity mutual funds were selected as the sample. The data, which is the monthly NAV’s of the funds and the closing of the S&P; CNX NIFTY on FDI, were collected for a period of 8 years starting April 2009 to March 2016. Different statistical tools were used on the data obtained to get the average returns, standard deviation, Fund Beta, Risk Adjusted return. Mutual fund performance was also analyzed through performance measurement ratios (i.e.) Treynor, Sharpe, Jensen’s Alpha, Fama’s ratio and Sortino ratio to evaluate mutual funds. These risk adjusted performance variables of the funds were compared with the same variables of the market to assess performance against the stock market in India. All the mutual funds gave similar returns with respect to the market and there is a positive correlation with the returns of the market and the mutual funds over the period of time. The fund betas also show that there is significant correlation between the fund returns and the market returns. There is significant relationship between the 3 months returns of each schemes and the return from inception. Risk adjusted performance has interdependence with one another proved through perception modeling.
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76
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ANALYSIS OF CAPITAL STRUCTURE THEORY WITH FACTORS DETERMINING CAPITAL STRCUTURE OF SMALL SIZE SOFTWARE INDUSTRY IN INDIA
J. TAMIL SELVI
Research Scholar,
Research and Development Centre,
Bharathiar University, Coimbatore – 641 046
Dr. KAVITHA SHANMUGAM,
Research Advisor,
Research and Development Centre,
Bharathiar University, Coimbatore – 641 046
Abstract:
This study analyses the factors determining the capital structure of Small size software companies in India. The results shows that the capital structure determinants of small scale software industry explains that Three variables (TAN, LIQ and CI) out of nine are not having significant relationship with capital structure theories of POT and STT in small size companies. It represents that there is a significant relationship between the theories of capital structure with small size software companies in India.
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90
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PROBLEMS AND ISSUES FACED BY EXPATRIATES
Suba D., Assistant Professor, DG Vaishnav College, Arumbakkam, Chennai
Abstract:
There are hundreds of challenges an expatriate might face when he or she goes on a foreign assignment. Though the career of an expatriate sounds really lucrative and adventurous, most of the real expats or expatriates would simply disagree with them. For instance, many healthcare students happily signup for international placements abroad with private organisations such Work The World, exactly because the want to avoid the frustrations of arranging an elective placement on their own which can be very time consuming and challenging. The biggest challenge for any expat is the cultural difference. All cultures have their own norms, values, belief, and practise which is seemed to be new by expats. Language barrier, safety and security, Local adjustments, Loneliness and depression - these are some of the problems that the expats face when they move into a new place as an expats. However, these shouldn’t discourage the true professionals to take on the challenges as they can deal with all of these issues with patience and will power.
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102
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INVENTORY MANAGEMENT AT LUCAS – TVS, CHENNAI
C. Evangeline,
Assistant Professor, Department of Management Studies,
St. Peter’s College of Engineering and Technology,
Chennai
Abstract:
Every organization need inventory for smooth running of its activities. It serves as a link between production and distribution process. The investment in inventories constitutes the most significant part of current assets/working capital in most of the undertaking. Thus it is very essential to have proper control and management of inventories. The purpose of inventory management is to ensure availability of materials in sufficient quantity as and when required and also to minimize investment in inventories. Raw materials, goods in process and finished goods all represent various forms of inventory.
Each type represents money tied up until the inventory leaves the company as purchased products. Because of the large size of the inventories maintained by firms, a considerable amount of funds is required to be committed to them. It is therefore absolutely imperative to manage inventories efficiently and effectively in order to avoid unnecessary investments. A firm neglecting the management of inventories will be jeopardizing its long run profitability and may fail ultimately carriers a favorable impact on the company’s profitability.
The research work was undertaken at “Lucas-TVS Ltd”, Padi. The study consists of ABC analysis and the bin card system of the last 5years to know about the performance of the company. The empirical study conducted about inventory is an analytical research covering year 2012-2017. In the last part findings, Suggestions, conclusions are given for the analysis have been used for analyze the financial soundness of the company.
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108
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