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AUSTERITY OR INNOVATION – THE MANTRA OF THE MILLENNIUM
DR. N. BHUVANA DEVI
Abstract:
Every civilization, every kingdom, every institution have faced recession in the history. Recession is not new to humanity or society. It might be new to the current generation facing it, but not to the humanity as a whole. From Indus valley civilization to Mayan civilization recession is common. Every civilization born, mature, flourish, saturate, decline (recess) and disappear. The importance and richness were recessed from old cities to new cities. Bombay, Bangalore, Chennai, Hyderabad, Vizag are having the ‗BUZZ‘ now. They are the cities born during British rule in India. Like in the history, these cities will loose its importance and people ‗buzz‘, new cities will emerge. Recession is happening all the time at various levels. An individual may face recession personally. Personal recessions are not noticed. This article enumerates the recent economic downturn which the world is facing at present in two aspects viz, global perspective and Indian perspective and explains how austerity measures or innovation helps to sustain the business in the economic turmoil. Besides an impetus is given to the HR function, by which the HR can contribute a major part to turnaround the situation and also it depicts the areas in which the HR to be more careful while implementing innovative measures to triumph over the economic downturn.
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A STUDY ON IMPLEMENTATION OF E-PUBLISHING TOOLS WITH RESPECT TO E-PUBLISHERS IN TAMILNADU
CHANDRASEKARAN SIVA
Abstract:
Electronic publishing (also referred to as e-publishing or digital publishing) includes the digital publication of e-books, EPUBs, digital magazines, and the development of digital libraries and catalogues. This paper describes a research project exploring the use of tools used in e-publishing field. The paper outlines the process of publishing research papers in journals and books. E-publishing aims at generating, maintaining, keeping, and diffusing electronic data using computers and information networks.During recent years, information technology has made several fundamental changes in different business areas. For instance, the learning methods have been completely changed. The use of digital material in education, business life and government has risen significantly in recent years. As e-learning environments are becoming increasingly popular, the need and call for digital content is also expanding from another view. Digital content is dealt with e-publishing. It could be improved if e-publishing gains the mature level. This paper will explain the process and techniques used in the publishing company. The whole general process of the publishing company can be analyzed and conclude a statement. To find their difficulties and limitations of the tools, how they facing and overcoming their problems. Generally, in journal papers the author representing more equations, tables and figures. How the company can establish this much of information to be effectively and how they make the readers to comfort. Finally, to provide valuable suggestions for further improvement in the process.
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A STUDY ON WORK LIFE CONFLICT FOR WOMEN EMPLOYEES IN PUBLIC AND PRIVATE SECTOR SCHOOLS IN TIRUVALLUR DISTRICT.
DR.A.GOKULAKRISHNAN
Abstract:
Work-life Conflict (WLB) is not a new concept. The change in the pattern of work and the concept of the workplace after the industrial revolution in the second half of the 18th century gave a new dimension to the concept of WLB. With improved education and employment opportunities today, most homes are ones in which both parents work because of the necessity and the desire to augment incomes. The need to congenial conditions in which employees can Conflict work with their personal desires became a factor that companies had to take note of both to retain them as well as to improve productivity. However, it is not easy to find many references to Work-Life Conflict policies and issues in India. It is indeed hurting to see a majority of Indian companies still wedded to the old style presenter‘s philosophy instead of offering managers opportunities to strike a healthy Work-Life Conflict. Work-life Conflict is about the interaction between paid work and other activities, including unpaid work in families and the community, leisure, and personal development. It is about creating a productive work culture where the potential for tensions between work and other parts of people's lives is minimized. This means having appropriate employment provisions in place, and organizational systems and supportive management underpinning them. Work-life Conflict for any one person is having the 'right' combination of participation in paid work (defined by hours and working conditions), and other aspects of their lives. This combination will not remain fixed, but may change over time.
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IMPACT OF PARTNERSHIP ON PROJECT MANAGEMENT
DR.LAKSHMI VISHNU MURTHY TUNUGUNTLA
Abstract:
The purpose of this research is to understand and quantify the impact of Partnership on project management and strength of interaction among them. A theoretical framework is proposed regarding the constructs of partnership, and Project management (DIM)and the construct validity was established. The sample data from 65 firms were obtained through structured questionnaires. Structural equation modelling (SEM) was used to understand the impact and quantify the relationships between the constructs. Partnership had significant effect on project management.
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ASSESSING THE E-SERVICES OF THE BANKING SECTOR BY USING E-SERVQUAL MODEL: A COMPARATIVE STUDY OF LOCAL COMMERCIAL BANKS AND FOREIGN BANKS IN PAKISTAN
DR.C.GANESAN
Abstract:
The aim of the present study is twofold; firstly, to measure the differences in e-services of foreign and local commercial banks and secondly, to find out the critical dimension of e-SERVQUAL for online banking. The study used comparative approach; local commercial and foreign banks in Pakistan. For this purpose, the study targeted local (MCB and HBL) and foreign (Standard Charted and Alfalah) banks. A total of 195 responses were received through a mean of questionnaire based on a five - point Likert scale from Sahiwal. The study performed reliability analysis, regression and Pearson chi-square. The reliability of all dimensions was tested with a Cronbach alpha that was greater than.7. The results of the chi-square showed that no difference is found with respect to any dimension in e-services of both local and foreign banks in Pakistan. The findings of the regression analysis showed that e-service quality was affected by 66.2% due to dimensions of e-SERVQUAL. The "reliability" and "privacy" have highest impact on e-service quality than all other dimensions, so banks should pay more attention on these dimensions because that is critical to online banking.
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INVESTMENT DECISIONS AND CHALLENGES OF WORKING WOMEN POLICYHOLDERS TOWARDS LIC’S PRODUCTS IN CHENNAI CITY
DR. S.PRADEEPA
Abstract:
Indian Life insurance sector is growing at a faster rate. The contribution of this industry becomes a tremendous change in economic growth and employment. The great extent of importance realized after it has opened to the private players in the post liberalization period. With many players in business, the insurance regulatory and development authority came with innovative and constructive guidelines for both products and services. It was a period where companies were getting major revenue out of their flagship Unit linked policies. During that time, both technology and investment knowledge were the key to success. Not only it was tough to convert from traditional to Unit linked products but also it was a challenge to keep the profitability. Policyholder preference, attitude, investment decision, problems and challenges are acting as catalyst with the Life insurance. The policy is procured through advisors; internal marketing and motivation to them cannot be avoided. This paper studies the investment decision and challenges of working women towards the life insurance corporation of India in Chennai city so that to overcome this issue. The suggestion and recommendation will help both academician and industry personnel to revamp their thought in life insurance sector.
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